Glossary
The terms Pocket-CFO and Pocket-Advisor use on screen, in plain English.
Your numbers
- Account mapping
- Matching each account in your chart of accounts to a standard category, such as revenue or payroll, so figures are calculated the same way for every business.
- Basis points
- Hundredths of a percent — 125 basis points is 1.25%. Pocket-CFO stores percentages this way, like money in whole cents, so no rounding creeps in.
- Burn (net monthly burn)
- How much more cash goes out than comes in during a typical month.
- Cash floor
- A minimum cash balance you set. Pocket-CFO can warn you when cash falls below it.
- Consolidation
- Declaring that a company’s several accounting connections should be combined. Without it, a month reported by more than one connection is refused rather than double-counted.
- Data confidence
- A score out of 100 on your dashboard reflecting how completely your accounts are mapped — the higher it is, the more you can rely on the figures.
- External input
- A figure you supply that doesn’t live in your ledger, such as headcount, used in custom KPIs.
- MRR (monthly recurring revenue)
- Revenue your customers pay on a recurring basis each month, tracked as new, expansion, churned, and net change.
- Runway
- How many days your cash on hand lasts at your current burn. Healthy is 180 days or more; under 90 is critical.
- Sample data
- Twelve months of illustrative figures you can load to explore the product. It’s clearly marked wherever it appears and can be cleared at any time.
- Stale data
- Figures from a connection that hasn’t synced successfully in seven days or more.
- Sync
- Reading your latest figures from your accounting system and recalculating your metrics. Pocket-CFO only reads — it never writes to your ledger.
Briefs and AI
- Ask Pocket-CFO
- The assistant that answers questions about your numbers, quoting only figures Pocket-CFO has already calculated.
- CFO diary
- The feed of KPI briefs on your dashboard, one entry per brief.
- KPI brief
- A plain-English briefing — what changed, what to watch, what to ask your advisors — written from calculated figures and delivered twice a week.
- Monthly CEO Brief
- A summary of your figures for a period you choose, kept on the Reports page.
- MEC (modified endowment contract)
- A cash-value life insurance policy funded faster than its seven-pay limit allows, which changes how withdrawals and loans are taxed. MEC planning tracks premiums against a limit you supply.
People and access
- Advisor contact
- A CPA, accountant, bookkeeper, fractional CFO, or loan officer saved on the Reports page. Scheduled briefs and alerts go to your advisor contacts.
- Client grant
- A client sharing one company with an advisory firm. The client creates and revokes it; the firm accepts it.
- Granted
- The badge on a company an advisory firm can see because a client shared it, rather than one the firm holds directly.
- Organization
- Your workspace in Pocket-CFO: its members, companies, subscription, and data, isolated from every other organization.
- Owner, admin, member
- The three organization roles. Owners and admins manage people and settings; members use the product.
- Partner, analyst (seats)
- Roles inside an advisory firm that decide which clients someone sees: partners see every client, analysts only their assigned ones.
- Recovery code
- One of ten single-use codes that let you back into your account if you lose the phone with your authenticator app.
- Two-factor authentication
- Signing in with a code from an authenticator app as well as your password. Required on every Pocket-CFO account.
Pocket-Advisor
- Board pack
- A client-ready summary of one company for one period, built in Pocket-Advisor from engine-calculated figures and downloadable as a PDF.
- Pocket-Advisor
- The console for advisory firms that look after several companies, served at pocketadvisor.rippre.com.
- Portfolio alerts
- Every open recommendation across the clients you can see, most severe first.
- Validation stamp
- A fingerprint on a board pack of the exact facts it was built from, so the pack can be traced back to its source data.